Opinion: Why Book Publicity is Not Only About Book Sales
Still measuring your marketing and promotion only in terms of sales results? Ben Cameron’s piece about also valuing opportunity created by media campaigns (and other activities) may make you...
View ArticleHow to Reach Book Reviewers via NetGalley
Book publicity expert Ben Cameron describes the Netgalley service used by trade publishers to put books in front of reviewers and book bloggers, to help you consider whether it might be worth using for...
View Article10 Top Tips on How to Write the Best Book Blurb
Writing the blurb for your self-published book is one of the privileges of being an indie author. However, this task typically comes just when you’re at your least able: exhausted from completing your...
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